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Explore our line of natural, long-wearing mineral foundationsthat nourish and protect your skin while showing your most even, fresh complexion. Discover concealers that reveal your beauty instead of just concealing it. Enjoy mattifiers that tame the shine while they help your skin to become more balanced. All created in different formulations to suit your needs, and in shades to flatter a wide range of skin tones. It's like therapy for your skin.
Skin Care MakeupThe most beautiful cosmetic you can wear is a healthy skin. That's why everything we develop is a true extension of skin care. Our makeup is not just a refinement of conventional makeup; it's a new technology. It's so effective it is recommended by plastic surgeons, dermatologists and skin care professionals.
Non-Comedogenic & Oil-FreeOur makeup is non-comedogenic (doesn't block pores). Mineral particles form a protective barrier on the skin that allows it to breathe and function normally. This protective barrier also traps environmental pollutants. (We always advise taking off makeup at night in order to remove what it's collected during the day. Ugh!) Even though we know our minerals don't block pores and act as anti-inflammatories and anti-microbials, we still test all of our makeup for comedogenicity in a laboratory. This attention to detail is why we have so many testimonials from acne patients claiming an improvement in their skins since using jane iredale. The only oils we use in our formulas are in products where we want to help condition the skin - such as in our under-eye concealer and lip products.
Jane’s storyJane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skincare benefits.
Jane has always thought of makeup as an essential part of a woman's sense of well-being and she wanted to make that easy to achieve. That's why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin. Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.
She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.
Jane's success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.
Sun ProtectionSix jane iredale products are recommended by the Skin Cancer Foundation for their protection from both UVA and UVB rays: Glow Time, PurePressed Base, Amazing Base, Dream Tint, LipDrink, and Powder-Me SPF. They are formulated with the chemical-free sunscreen actives titanium dioxide and zinc oxide. Please refer to our spf & sun exposure page for more information.
Our micronized mineral bases are concentrated pigment. (We use no fillers such as talc.) Because of this concentrated pigment, a minimum amount gives unsurpassed coverage and becomes a foundation, powder and concealer all in one. This concentrated pigment also gives high sunscreen protection without the need for synthetic ingredients.
AdherenceBecause of the micronization process our mineral particles undergo, they bind together on application. When applied to a clean, moisturized skin the surface tension this creates overcomes gravity and holds the minerals tightly to the skin. The result is that they resist running, creasing and smearing and will only come off with a cleanser or our Magic Mitt. No special cleanser is required.
Minimum Allergy RiskAllergies and sensitivities usually occur because of ingredients that cause irritation to the skin. Reactions are particularly common in skins that have been compromised in some fashion through, for example, a weakened immune system, sun damage, chemical peels, laser resurfacing, etc. Substances that most commonly cause these sensitivities are chemical preservatives, chemical dyes (usually labeled as FD&C), perfume and alcohol. Our makeup contains none of these sensitizers. In fact, zinc oxide and titanium dioxide are anti-inflammatories and may help calm the skin. All of our products have undergone sensitivity testing in an FDA-approved laboratory with no sensitivity recorded.
SensitizersAll our individual Material Safety Data Sheets of raw materials in our powder bases support that irritation, burning and stinging of the skin are not caused by our ingredients. Further, our processing does not result in any chemical change in the raw materials, so the reaction of the mixed ingredients remains the same as the individual ingredients. We have eliminated from our powders all perfume, chemical dyes and chemical preservatives. These are the top three sensitizers.
Concentrated PigmentThe word "pigment" usually means a colored or white compound that is insoluble in a solvent. (The word "dye" generally refers to a chemical compound, most often of petroleum origin, which is soluble.) Our pigments are made from micronized minerals only. Because the minerals are concentrated pigment, they give complete coverage. A little goes a long way!
Anti-InflammatoryWe have a number of ingredients in our formulas that actively calm the skin. Two in particular are titanium dioxide and zinc oxide, both have anti-inflammatory properties. They not only effectively cover redness but also help to soothe it. In many of our formulas, the minerals are joined by botanicals and algae extracts that have the same effect.
Mission StatementWe pledge to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty.
We believe that our activities should be governed by the requirements of our customers and our concern for the environment.
Sunscreen – SPF (UVA & UVB Protection)jane iredale conducts extensive testing of its sunscreen products to determine their efficacy in terms of UVA and UVB protection in compliance with both US FDA (Food and Drug Administration) and international requirements and testing methodologies.
US FDAjane iredale sunscreen products have always had excellent UVA and UVB protection and pass the new US FDA final sunscreen rule “Broad Spectrum” test which measures a product’s UVA protection in relation to its UVB protection.
Only sunscreen products that pass the Broad Spectrum test and have an SPF of greater than 15 may be labeled “Broad Spectrum” and make the additional use claims: “decreases the risk of skin cancer and early skin aging if used as directed with other sun protection measures.”
jane iredale sunscreen products have also been tested for their water resistancy pursuant to the new final rule which only allows “Water Resistance” claims if the sunscreen remains effective for 40 or 80 minutes while swimming or sweating. The new testing techniques have resulted in a 40-minute designation for all of our sunscreen products.
Internationaljane iredale sunscreen products are also tested pursuant to various international requirements, testing methodologies and rating systems, including those established in the EU (European Union) and by the JCIA (Japan Cosmetic Industry Association).
Our testing pursuant to EU requirements has resulted in a “UVA/UVB” claim which indicates that the UVA and UVB protection of the sunscreen are provided in a minimum 1 to 3 ratio. So, for example, a product with a UVB SPF of 30 requires a UVA rating of 10.
The JCIA PA rating system (also known as the “Protection Grade of UVA” rating system) reflects a sunscreen's ability to protect against UVA rays. The PA rating system designates a PA+, PA++, PA+++ to indicate lowest to highest UVA protection. The more plus symbols the label has, the more protection the sunscreen provides against UVA rays. Our testing pursuant to the PA rating system has resulted in a PA+++ rating for our Powder-Me SPF and a PA++ rating for all of our other sunscreens.
HPLC This is an in vitro test conducted with light rays to determine the percentage of active ingredients. It is required by some countries in order to register products claiming an SPF. The light rays measure the absorption and reflection of light in order to confirm the percentage of actives, in our case titanium dioxide and zinc oxide. It is an uncertain test but an interesting one. For example, the analysis of the test we just conducted on Warm Silk indicated an SPF 37.
This measures shelf life. The product can be tested in real time, provided the product has been in the line long enough, or it can be measured through an incubation process. This subjects the product to intense heat and cold for a period of one month. This acceleration is equal to one year. All of our products have undergone this test and where possible, the real time test.
PAO (Period After Opening)It is now a requirement of the EU that all boxes and labels contain the symbol of an open jar with the number of months the consumer can expect to use the product at its optimal performance. This is a subjective test with no defining rules. However, the object is to be able to convince regulatory authorities that the manufacturer can back-up the period it advertises. We sent to the laboratory powder bases that we have had in our makeup room for four years or longer and that have been used periodically during that time. We tested five pressed powders and three loose powders. In every case, there were no microorganisms. We could back up a 48 month PAO, but have decided to print 24M (24 months) on the box. We have been advised to choose a lesser time so that it doesn’t appear out of place to the customs authorities. All other products, except D20, Balance and POMMISST have a PAO of 12 months. We firmly believe that all our mineral powders have an indefinite PAO.
BEST USED BYWe are printing a “Best used by…” date on D20, Balance and POMMISST. Date will be one year from filling. This doesn’t mean that the product is harmful after that date but that it is optimum during the first year. If any change is discernible, it would be in the lessening of the fragrance.
REPEAT INSULT PATCH TESTThis is a sensitivity test conducted on 50 people per product. This is two-phase test which tests irritancy and sensitivity. During the first phase, the test is repeated three times on the same subject within a week. There is a ten to fourteen day break and then the subject is patch-tested for three consecutive days. There is a 24-hour evaluation and 48-hour evaluation. In every case, the results of being tested with our products were negative. No sensitivity was recorded to any of the products. The legitimate claims we can now make are: Dermatologist Tested. Non-irritating. Safety Tested. Allergy Tested. Clinically Tested. Hypoallergenic.
CRUELTY-FREEjane iredale products are certified cruelty-free by PETA. To find out more about what this means, please visit our page on their site.
We have completed comedogenicity tests on all products. All products showed no comedogenicity.
HEAVY METALS We have conducted heavy metal tests on all products. There is no measurable amount of heavy metals in any product including lead and nickel.
CONCLUSIONjane iredale has conducted tests not required as a cosmetic manufacturer, but it has done so because it believes in offering you the highest quality product line possible.